The "Goldfish Rule": increase the lifetime value of existing customers
Participants:
Stan Phelps, Founder and Chief Measurement Officer, 9 INCH
Yossi Lubaton, CEO, Baumann, Ber, Rivnay Saatchi & Saatchi 
Rami Yehudiha, Founder & CEO, LEAD 
Yigal Shamir, Partner, Glickman Shamir Samsonov Advertising
Yaniv Waizman, Owner & CEO, teenk
Eynat Usant-Ravid, General Manager, TBWA\Yehoshua
Yoram Levi, Partner & ECD, Bruckner /Yaar/ Levi

Moderator: Li-or Averbach, Editor, "Firma" Magazine, Globes