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Shoshi Kaganovsky

Founder and CEO, SensoLeak

Field: Big data analysis

Capital raised: None - the owner is the sole investor

Lady Globes Leading Entrepreneurs 2017 - שושי קגנובסקי /  צילום: ענבל מרמרי

Personal: 32 | Single | BA and MA in Japanese and English and an MBA from the University of Haifa

Product

A statistical algorithm capable of being interfaced with any system in the energy market in real time. The system issues warnings of developing malfunctions. We're able to prevent critical malfunctions in oil or gas leaks, for example. We gather information from all the pipelines and turbines, and the algorithm detects minimal deviations in the equipment. Any deviation is the beginning of a process leading to the system crashing or a critical malfunction costing the customer tens, or even hundreds, of millions of dollars. Even a bird getting into a turbine can shut it down for a day, which costs over $10 million. You could say that we're the Mobileye of the energy market."

Being a female entrepreneur

"I have two other companies: one for business development and one for consultancy and investments, and I've been involved in commercialization of technologies, mainly to Russia and Japan, where I speak the languages. In 2010, I was contacted by a scientist who had written a theory of real-time monitoring of airplane and helicopter engines. I developed his idea into a product, and saw that we were capable of giving six minutes warning, which is huge. Since it’s a saturated field, however, and you can't compete in it, we looked for a different sector, and after doing research, we shifted to energy. I've been working with my own financing for five years."

Markets

"When I opened the company, I had a customer that gave me a profit from day one, so I entered the market with a strong foothold. Today, 18 months later, I've already introduced the company into 20 markets. People are becoming aware of this need."

Effective management tools

"I sleep only twice a week, because I don't have enough time to do it every day. I get 2,000 emails a day and 500 messages on social networks. I file everything in folders and do backups, but the tool that works the best is the calendar reminders - everything's listed there. I have three phones, in case one crashes."

יזמיות- באנר אנגלית יזמיות- באנר אנגלית-2